The stock photography you choose to represent your brand plays a big part in attracting your desired clientele. Does the imagery you’re displaying on behalf of your company resonate with your target audience? Stock photography is used nearly everywhere in digital marketing these days – from websites to blogs to social media platforms to email marketing blasts – which is why it’s more important than ever before that you’re selecting the right imagery for your business. In the past, many stock photography websites were unbearably cheesy and staged, but in recent years, a plethora of free stock photography websites offering more natural images have popped up across the Internet. Here are three of our favorite websites for awesome stock photography – all for free download and free for commercial use!
At this point, nearly every business has an established company website to showcase their offerings; however, some websites don’t function as well as others. Within seconds of viewing your company website, potential clients decide whether or not they want to do business with you – that’s why it’s more important than ever to have a well-designed website that works for your business, not against it. Here are a few tips to make sure your company website is helping you grow your clientele:
Let’s be honest: print is undeniably becoming a thing of the past, and if you aren’t already, it’s time to take your marketing materials from static to dynamic. Transforming your traditional reports, catalogs, and graphs into interactive PDFs and presentations is really quite simple and is sure to captivate your audience beyond the limitations of print. Whether you’re new to the digital landscape or simply looking to keep up with the demand of producing consistent content, schedule a free 1-hour consultation with Vedia NYC to learn more about how we can elevate your brand with digital content:
As a designer, a solid portfolio is your greatest asset. Even if you hold a degree from a prestigious art school and have a stellar résumé with glowing recommendations, none of that matters much if you don’t have an impressive body of work to back it up. In addition to showcasing your artistic skills, your portfolio provides insight as to how you communicate as a designer and how much you know about basic design principles. Here are three tips for preparing your design portfolio that will ensure you make a great first impression during your interview:
Twitter is the one platform where visuals are key to engagement – even more so than Instagram. As you quickly scroll through your feed, more often than not, it’s the imagery that catches your eye before the message or headline. Your one tweet is essentially a 3×2” wallet-sized photo fighting for attention against a 25,000 square foot digital canvas in Times Square. So, how do you stand out from all of the white noise? As it’s been proven that Twitter user engagement rate is 5x higher when a photo is included, it’s clearly necessary to accompany your tweets with imagery – but what kind of imagery? Something funny? Something serious? Just anything? Here are three tips to help you enhance your business Twitter account with clean, appealing, and professional imagery:
Packaging design in the food & beverage industry has seriously stepped up its game up in recent years. This industry is a crucial one for packaging design, as items are often displayed right alongside competitors vying for the attention of buyers. When you know your product is going to be on the same shelf as many other similar products, the goal is to create a design that stands out among the rest and ultimately convinces the buyer to choose yours. Even if a buyer has never heard of your product, an appealing packaging design may influence him or her to give it a try. Here are a few of our favorite food & beverage packaging designs:
When it comes to promoting your business in 2018, motion graphics are everywhere. No longer is it enough to market your company solely through print collateral and an accompanying website – if you aren’t producing consistent media content, you’re falling behind your competition. Through animation and video, a brand’s story, products, and services can all be conveyed in a fresh and interesting way that is both engaging and captivating to its target audience. Below are some of the top motion graphics trends to keep your eye on this year:
January tends to feel like a month full of Mondays, but that doesn’t mean that there aren’t perks to hibernating on your couch all weekend. When it’s too cold to do anything but stay indoors, check out one of these five creative films on the impact of art and design: