Design Overview

Vedia’s design team is made up of creative problem solvers who offer innovative solutions by developing ideas into visual experience through typography and imagery. Vedia’s designers create work that seamlessly and imaginatively conveys the intended vision, is aesthetically pleasing, and always captures any audience.

Design Process

To begin the design process, Vedia will provide a free consultation to determine the client’s needs and collect all necessary information. Upon the initial consultation, Vedia will conduct further research to learn more about the client’s industry. In this phase, Vedia will look to see how we can elevate the client’s project from competitors while remaining on-brand and within their industry standards. Next comes a formal proposal outlining the scope of work, costs, and timeline of the project. Upon receiving proposal approval from the client, Vedia will commence work, turning the client’s creative vision into a reality by realizing ideas and developing preliminary designs to share with the client. Once a final concept is decided on, Vedia will present a completed design, which may include possible options depending on the scope of the project. Upon client feedback, any necessary changes to the chosen design will be addressed. Costs of revisions are always outlined in the aforementioned proposal. Vedia will prepare final files for delivery based on how the design project take its final form.

Design FAQ

What is the client’s involvement in the design process?
Vedia encourages clients to be as involved as they would like! It can be beneficial to show samples, color combinations or swatches, etc. to help Vedia get an idea of style before beginning a new project. During the design process, the client will be asked to approve concepts and make selections. Once the project is ready for print, Vedia will submit a final PDF proof for the client’s approval before submitting the project to production.

What if the client is unhappy with the design?
While it is a case-by-case basis, if a client is unhappy with the design, Vedia will work with the client to come to a solution where the client is satisfied. Each design job is held to the highest standards within the confines of the approved proposal.

Is the artwork the property of the client once paid for?
No, not the actual artwork files unless agreed upon in the proposal; however, all approved web images and high resolution images purchased for a particular project are the property of the client upon project delivery and receipt of final payment.

Are printing services offered with design?
Yes, Vedia offers digital, offset, and specialty printing through VPM.

Can rush requests be accommodated?
Vedia can almost always accommodate rush requests from clients; however, rush fees may apply. If a client has a rush request, it is best to call directly for a turnaround estimate.


Development, Online Marketing, & Strategy

Web Development
Your website is the most important marketing tool for your business. It serves as the central hub where new and existing clients can establish a full understanding of your business, from your brand’s identity to its services. It is necessary to develop a site that is not just attractive and well-functioning, but also promotes your business effectively and efficiently.

Vedia builds elegant e-commerce interfaces and websites that can take your business-to-consumer or business-to-business website to the next level.

Digital Strategy
Bringing your brand into the digital world is no easy feat. Building a relationship with your demographic requires careful planning with many new and dynamic ways to engage audiences. Vedia can help you come up with a streamlined strategy that is cost-effective and aligned with your brand.

Content Marketing
By adding interesting and informative media to your website, you can leverage massive increases in traffic, followers, and new customers. As web technology has progressed over the years, it has yielded many tools to be used in conjunction with your marketing such as social media, blogs and RSS feeds. Taking advantage of these resources is an important component to a company’s marketing plan.

UI/UX Design (User Interface/User Experience)

Web Design
Usability, functionality and visualization are three of the most important factors when designing interfaces or websites. Using this strategy, we work with you to ensure that your marketing goals are realized with the designs we create.

Mobile Solutions
Mobile sites give you endless opportunities to engage with your customers and generate revenue. Our web development and design services are made to be fully responsive, meaning they will adapt to all devices from mobile to web. Your business will reach all of your customers whether they are on a smartphone, desktop, or tablet.


Augmented Reality FAQ

What is Augmented Reality?
Augmented Reality (AR) is a technology used to digitally enhance views of the real world. It is used to turn everyday objects, images, and places into new, interactive opportunities to engage with customers through striking graphics, animation, video, audio, and 3D content.

What is Aurasma?

Aurasma is an Augmented Reality platform that uses advanced image recognition to connect tangible materials with rich interactive content, such as videos and animations, called “Auras.” You can download the free app on iOS and Android devices.

How Does It Work?

1. Download the free Aurasma app
2. Use the app to scan an image
3. Watch the image come to life

Why Use Augmented Reality?

Augmented Reality is a great way for companies to:

  • Enhance user experience with marketing collateral
  • Track analytics for marketing strategy
  • Differentiate your company from competitors

What materials can Augmented Reality be created on?

Images that trigger the technology can be printed on materials including but not limited to:

  • Lookbooks
  • Magazines
  • Post Cards
  • Brochures
  • Invitations
  • T-Shirts
  • Bottles
  • Large Format Posters
  • Banners
  • Step-and-Repeats
  • Vinyl
  • Leather

What companies are using Augmented Reality?

The world’s leading companies and organizations are using this technology including:

  • NBC Universal
  • Oreo
  • Kellogg’s
  • Detroit Red Wings
  • Toronto Raptors
  • Time Out New York
  • GQ Magazine
  • Times Magazine
  • Vanity Fair
  • Taylor Swift
  • Robbie Williams
  • Perrier
  • Heineken
  • Lexus
  • Mercedes
  • Forever 21
  • Coors Light
  • Uniqlo
  • Tribeca Film Festival
Animation FAQ

Animated video content is one of the most effective marketing tools. It is a great way for companies and brands to reach their consumers through highly visual, engaging, and clear messaging.

Why are companies using animation?
Here are just some of the reasons why companies are using animation:

  • Easy to implement across all major social channels
  • Attract 3x more visitors than non-video content
  • Increase user engagement and retention
  • Increase SEO, as search engines give higher rankings to video content

How are companies using animation?
Here are just some of the ways that companies are using animation:

  • Brand videos
  • Website introductory videos
  • Campaign launches
  • Product introductions
  • Digital signage
  • General advertisements
  • White board animation
  • Explainer videos
  • Animated shorts
  • GIFs
Video Content FAQ

Video content is now a top priority when it comes to formulating a successful digital media marketing strategy for brands and businesses. As this medium is becoming a primary focus, it is no surprise that video makes up 90% of all internet traffic in 2017.

Why are companies using video content?

Here are just some of the reasons why companies are using video content:

  • Easy to implement across all major social channels
  • Attract 3x more visitors than non-video content
  • Increase user engagement and retention
  • Increase SEO, as search engines give higher rankings to video content

How are companies using video content?
Here are just some of the ways that companies are using video content:

  • Brand videos
  • Website introductory videos
  • Interviews
  • Campaign launches
  • Product introductions
  • Digital signage
  • General advertisements
Media Equipment List

Vedia has full access to the following equipment:

  • Blackmagic URSA Mini 4.6K (Canon EF Mount)
  • Canon EF 24-70mm f/2.8L II USM Lens
  • Zoom H4n Pro 4-Channel Handy Recorder
  • General SpectroLED Kit
  • SanDisk ExtremePro 64GB CFast 2.0 Memory Cards
  • Benro S8 Dual Stage Video Tripod Kit
  • Other Cameras: Canon Mark 5D Mark III for HD video, Canon XC10 for 4K and ultra HD video, GoPro Hero
  • Tripod, tripod dolly, monopod, steady cam, jib crane
  • Three-point lighting kit (LED, florescent, tungsten), camera light, light reflector
  • Shotgun mic with boom pole accessories, wireless microphone, portable digital audio recorder (Zoom H5), audio (XLR) cables, lavalier
  • Lenses: wide angle, clear “protective” lens, polarizer, zoom lens, macro etc.
  • Teleprompter, backdrops, batteries, memory cards