Leave It To Vedia: Top Web Design Trends for 2018

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Congratulations! You’ve managed to steadily grow your brand on social media, but don’t let all that hard work go to waste by neglecting your website. Essentially, your website is your brand’s home base where all your relevant information and work samples should be housed. Investing in a web designer should be a top priority for all businesses, large and small, to ensure that your site stands out among all the others that your target audience has encountered and exceeds your customers’ expectations. Here are five web design trends for 2018 that you can consider incorporating into your website: read more…

Tips For Organically Gaining Followers On Your Business’ Instagram

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It has become important now more than ever to interact and engage with your audience on Instagram. You took the first step by making an account, but how does a business develop a solid supporters base and get recognition amidst millions of other posts? There are many simple but key points to gaining followers, which are important to keep in mind as you grow:

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InDesign Tips For Novice Designers

Adobe InDesign is a great program for typesetting, composition, and multi-page layouts. It was first introduced over 10 years ago and quickly became the industry standard. The program can be used designing the pages of books, various pieces of marketing collateral, and even packaging. With that being said, InDesign is no longer an optional skill, but a necessity to master. If you’re new to InDesign, here are a few tips to help you get the most out of it:

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Kerning: 3 Tips To Mastering This Typography Skill

kerning-typography

Kerning is one of the most important aspects of typography. It is “the act of fine-tuning the space between characters to produce a streamlined, unified pairing.” Adjusting the spacing between two letters avoids clumsy gaps and improves legibility. Many new designers believe that equal spacing between characters will solve the issue of kerning, but that is not the case. Kerning is not so much about literal equal space as it is about perceived equal space. Here are a few things to keep in mind when kerning: read more…